Change is Good, Especially When It Comes to Social Media

Regular readers get used to the ways businesses and news media deliver content. They know what to expect. Where to look. And how they’ll find what they’re searching for. That’s all fine and good. But so is change, trying new ways to tell a story, new ways to format information.

Recently the Boston Globe, changed the format of my favorite section–the G section. I’ve seen this section go through several iterations during the time I’ve lived in Boston. The first few days I might feel like, “whoa, what happened here?” But within a short time I always come around to seeing the strengths of the changes and can barely remember what things were like previously.

Social media content has lots of options to consider and while it needn’t be as radical right off the bat as changing the format of an entire section, social content developers can try integrating images, audio, specific apps, etc.  In my new 26 Tips article on Social Media Examiner I offer ways to consider. Twenty-six ways to be precise.

Some times change gets a bad rap. But in these info-rich times, resistance to change may be far, far worse.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.

26 tips

 

Lessons Learned from Brands on Social Media

As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin? I needed to narrow my approach and find a way to identify brands who were indeed, successful.

26 Ways Brands Succeed with Social Media Marketing was published today on Social Media Examiner.

As I was working on the concept of the piece, and with a gazillion number of brands on social media, I wondered where to begin.  I needed to narrow my approach and find a way to identify brands who were indeed, successful.

I reached out to Ryan Hatoum (@ryanhatoum), US PR Manager at Socialbakers, who graciously agreed to provide me with data (e.g. # of updates, # responses, # of new followers, etc.) about the 30 top brands on Twitter, Facebook and YouTube.  And since the information changes week-to-week, month-to-month, I narrowed the list of brands I’d look at over a two-week period, November 1 to November 15, 2014. The weeks proceeding the writing of the article.

I took a look at who was doing what and how an update succeeded in engaging fans. Needless to say, the process was extremely interesting and helped me identify 26 noteworthy efforts.

I think you’ll find that the approaches can be applied to businesses of all sizes and industries and my hope is that they will provide readers with takeaways for their own social media efforts.

Thanks again to Ryan Hatoum and everyone at Socialbakers for their assistance.

Wishing you and yours Happy Holidays!

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.

26 ways brands

Social Media Work-Out

Whether you’re new to social media or were an early adopter, my article 26 Ways to Strengthen Your Social Media Marketing on Social Media Examiner, focuses on ways you can strengthen your overall presence and add more vitality.

Today I have a new article, 26 Ways to Strengthen Your Social Media Marketing, published on Social Media Examiner.  Whether you’re new to social media or were an early adopter, the piece focuses on ways you can strengthen your overall presence and add more vitality.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio and the types of services I provide. Feel free to drop me a line in the comments below, or via the contact form.

dhemley sme article

Content That Delights, Teaches & Reminds

In a recent article on Facebook’s business blog, Mari Smith offers a suggestion that I’ve thought about a lot since reading.

As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for personal reasons—“nobody wakes up in the morning, looks at their phone and says, ‘Gee, I wonder what some big brand is doing Screen Shot 2014-11-21 at 12.00.55 PMtoday on Facebook.’’’

As an exercise I’ve been trying to stop and notice when content truly delights me in some way, teaches me something I didn’t know, reminds me of something maybe I needed to be reminded of. That’s what I’m looking and hoping for.

That’s what brought me to social media in the first place. And keeps me here.

The Information Age Wasn’t Born Yesterday

Loved learning about Paul Otlet in Alex Wright’s excellent book, Cataloging the World: Paul Otlet and the Birth of the Information Age. Otlet was truly a visionary!

Paul Otlet
Paul Otlet

Loved learning about Paul Otlet in Alex Wright‘s excellent book, Cataloging the World: Paul Otlet and the Birth of the Information Age.  Otlet was truly a visionary!

“Twenty-five years before the first microchip, forty years before the first personal computer, and fifty years before the very first Web browser, Paul Otlet had envisioned something very much like today’s Internet.

Even more startling, Otlet also imagined that individuals would be able to upload files to central servers and communicate via wireless networks, anticipated the development of speech recognition tools, and described technology for transmitting sense perceptions like taste and smell. He foresaw the possibilities of social networks, of letting users ‘participate, applaud, give ovations, sing in the chorus.’ … He saw the possibilities of constructing a social space around individual pieces of media, and allowing a network of contributors to create links from one to another, much the way hyperlinks work on today’s Web.”

Also, great article by Alex Wright in The Atlantic

Creating Effective Social Media Campaigns

I have a new article published today on Social Media Examiner, How to Design a Social Media Campaign. For this post, I’ve identified core elements of a campaign. And as I often do when I want to point to a business who exemplifies good social media efforts, I turned to Whole Foods Market.

I followed Whole Foods links, tweets. Watched Whole Foods videos. And quickly became intrigued by a campaign that they executed to help announce the opening of their new Whole Foods Market POPLAR store in Memphis. Able to access, Emily Lux, the social media manager, I reached out and interviewed her about how they approached the campaign in the planning stages to implementation.

There are many teachable moments from the Poplar store campaign. Check it out on SME!

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

 

social media campaign

Covering All Bases With Mobile Social Marketing Tactics

In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices.

The mobile social landscape is BIG!

If mobile hasn’t hit your radar yet there’s no time better than the present to make your social engagement mobile-friendly. In my new article on Social Media Examiner, I take a look at a number of actionable steps you can take today to better serve your social media followers on their mobile devices.

And, if your business has already branched out on mobile social then you know. And, perhaps it’s even time to reassess your mobile strategy.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

Image

–Debbie Hemley, @dhemley Instagram, TwitterFacebookPinterest,  LinkedIn, and Google +.

The Status Update is the Message

I’m often reminded of Marshall McLuhan’s phrase, the medium is the message. While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in some cases how many characters you can use, the size of images, use of hashtags or not, and more.

I’m often reminded of Marshall McLuhan‘s phrase, the medium is the message, that implies how a “medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.”

While McLuhan’s phrase was coined decades before the Internet and the proliferation of social media, we can see how each and every message made on a social networking platform works in conjunction with the medium. The medium drives in many cases how many characters you can use, the size of images, use of hashtags or not, and more.

In other words, we’ve adapted to communicating our messages within the parameters of mediums that weren’t available until a short time ago.  What strikes me are the ways in which we are challenged to take advantage of the medium to strategically approach our messages.

In my new 26 tips article on Social Media Examiner, I take a look at the creative ways companies use  Facebook status updates for brand messages.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

dhemley facebook tips

Navigating the App Workplace: A Guide for Social Media Marketers

No longer chained to a desk to conduct business and with a pocket-size device with apps that provide every function imaginable, we can be anywhere, anytime of the day. Of course, by this point in 2014, this is not a major revelation to most of us. But what is more revealing are the variety of apps that we interact with from smartphone to desktop and back and forth, again and again, in the course of our work day.

The 26 tips series that I write on Social Media Examiner present a framework for looking at social media tactics.  In this new article, 26 Ways Social Media Marketers Use Smartphone Apps, the guiding principle was the ways in which our workplace and tools have changed.

No longer chained to a desk to conduct business and with a pocket-size device with apps that provide every function imaginable, we can be anywhere, anytime of the day. Of course, by this point in 2014, this is not a major revelation to most of us. But what is more revealing are the variety of apps that we interact with from smartphone to desktop and back and forth, again and again, in the course of our workday.

I invite you to read the post on SME, take time to comment, and share the post with colleagues and friends who may be interested. By sharing our finds with one another our mobile workday will become that much more enriched.

If you found your way to my blog as a result of the SME article, welcome and thanks for stopping by!

While you’re here you may also want to check out my portfolio. Feel free to drop me a line in the comments below, or via the contact form.

–Debbie Hemley, @dhemley Instagram, Twitter, Facebook, PinterestLinkedIn, and Google +.

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