Keeping Business Audiences Engaged with Social Media

In the past several years, we’ve seen businesses adopt social media into their marketing and customer support practices. And naturally, there are still laggards. There always will be. But what about the businesses who have created presences? Now what? >>Continue reading

Article first published as Keeping Business Audiences Engaged with Social Media on Technorati.

In the past several years, we’ve seen businesses adopt social media into their marketing and customer support practices. And naturally, there are still laggards. There always will be. But what about the businesses who have created presences? Now what?

Maybe customers and online visitors heeded your social media call. Maybe you can even say that your analytics are up. Perhaps, the quality of the visits demonstrate more engagement than six months ago. But now the question we must ask ourselves is– if we built our social media presences, will they keep coming?

Maria Ogneva’s post, How to: Better Serve the Social Media Customer takes a look at how each department can “blend traditional social media to drive business goals and collaborate on a seamless customer experience.” Maria demonstrates how businesses need systems and “a flow for easy and consistent information dissemination.”

Content is key as it moves across an organization and as Maria points out businesses need to have many touchpoints with their customers, of which social media is one.

For businesses who have climbed over the social media hump, I think Maria has the right ideas when she suggests: 1) Don’t forget about the corporate website, 2) Remember thought leadership and content creation (blogging, guest-blogging, webinars, whitepapers, e-books, presentations, and videos), 3) Participate in online and offline events, 4) Monitor your social media activity for engagement, 5) Build relationships with partners, resellers, and blogger outreach.

Which customer touchpoints have proven to be most effective for your business?

Image credit: Mike Licht, NotionsCapital.com ‘s photostream

Survival of the Digital Fittest

It’s hard to keep up these days. iPhone this. Android that. App for this. Location-based for that.
I for one was happy to come across the Digital Journalist’s Survival Guide: A Glossary of Tech Terms You Should Know which was posted on PoynterOnline. The glossary provides terms related to Web standards, programming, online tools, social networking, online advertising and basic technology. >>Continue reading

Article first published as Survival of the Digital Fittest on Technorati.

It’s hard to keep up these days. iPhone this. Android that. App for this. Location-based for that.
I for one was happy to come across the Digital Journalist’s Survival Guide: A Glossary of Tech Terms You Should Know which was posted on PoynterOnline. The glossary provides terms related to Web standards, programming, online tools, social networking, online advertising and basic technology.

Chances are that you’ll find you’re familiar with a good number of the terms and recognize others by name but would be hard-pressed to define them if you had to.  Since links and Google have simplified what you have to save to your brain’s hard drive and recall with your personal memory chips, bookmarking the list and knowing you can call upon it when you need to should give you the reassurance you may need.

Take a look at the glossary. What terms would you add to the list?

Image by Toban Black via Flickr

Running an Online Daily Deal: Factors for Businesses

We’ve been thinking more about the one deal a day business model since our post last week, “Who’s Buying In to Groupon, LivingSocial & the One-Deal-a-Day Business Model,” which explored the demographics of users. >>Continue reading

We’ve been thinking more about the one deal a day business model since our post last week, “Who’s Buying In to Groupon, LivingSocial & the One-Deal-a-Day Business Model,” which explored the demographics of users.

In a recent post by Barrett Lane,  a blogger for Yipit, he  looks at considerations for businesses who are contemplating running an online daily deal.  We also found a post by Jim Moran, co-founder of Yipit, which sheds some interesting light on the psychology of persuasion and what motivates individuals to act on a purchase.

Last but not least, a discussion of one day a deal offers wouldn’t be complete without looking at how engaged a business is in social networking.

Continue reading under my byline on Impressions through Media.

Who’s Buying In to Groupon, LivingSocial & the One-Deal-A-Day Business Model

There’s a lot happening on the Internet these days. People are looking forward to checking their e-mails and following businesses on Facebook and Twitter all in the name of deals, not any deals for that matter, but the “one deal a day” type. One deal a day is a web-based business model in which a single type of product is offered for sale for a period of 24 hours…and operate within geographic territories.

There’s a lot happening on the Internet these days. People are looking forward to checking their e-mails and following businesses on Facebook and Twitter all in the name of deals, not any deals for that matter, but the “one deal a day” type. One deal a day is a web-based business model in which a single type of product is offered for sale for a period of 24 hours…and operate within geographic territories. >>Read my full post on Impressions through Media.

Still Looking for the Definition: What is Social Media?

Social Media may be one of the most written about topics out there and yet what’s so interesting is that people are still looking for ways to define and implement it into our lives. Last week, Mashable asked readers to define social media and submit their answers via Twitter—which was a good idea, too, to limit the responses to 140 characters. Tweets are very effective, done nicely they make everything seem so profound!

That’s how I felt about the 20 best reader responses when I read them, which Mashable has classified with key characteristics such as: collaboration, network, conversation, sharing, etc.

I’d add to their list:Social Media is all the news fit to blog, tweet and post.

What about you? What would you add?

P.S. Tell Your Friends & Followers & Join in the Celebration of Social Media Day on June 30th!

This post was cross-published under my byline on Impressions through Media.

Charlene Li’s ‘Open Leadership’ -Book Review

Charlene Li ‘s new book, Open Leadership: How Social Technology Can Transform the Way You Lead, opens with a memorable story about musician, Dave Carroll, and his unfortunate incident when United Airlines damaged his guitar…With this story, Charlene lays the groundwork for her new work about the ways in which social technology has changed the shift in power, where “individuals have the ability to broadcast their views to the world.”

Charlene Li ‘s new book, Open Leadership: How Social Technology Can Transform the Way You Lead, opens with a memorable story about musician, Dave Carroll, and his unfortunate incident when United Airlines damaged his guitar. Nine months later, when Carroll hadn’t made any progress being compensated for his guitar, he did something a little different to vent his feelings. He made a music video called “United Breaks Guitars” and posted it on YouTube. Charlene writes, “Within three days, the video had over one million views, and Carroll’s anthem became a viral sensation. By the end of 2009, there had been over seven million views and hundreds of news stories about Carroll’s experience.”

With this story, Charlene lays the groundwork for her new work about the ways in which social technology has changed the shift in power, where “individuals have the ability to broadcast their views to the world.”

Throughout the book, we learn from one example after another, how leaders need to find a way to communicate as openly as they can, and how this comes more easily for some than others. Charlene includes Open Leadership Self-Assessment tools so leaders can determine where they fall in the spectrum. She offers hope too for those who may not naturally be inclined towards openness by suggesting they start small. As she says, “It’s hard to suspend a mind-set that’s driven you throughout your professional career-it may feel completely unnatural to you and go against every fiber in your body.”

Continue reading “Charlene Li’s ‘Open Leadership’ -Book Review”

Google: Bringing News Back to Life

In a recent post on The Huffington Post, blogger Kety Esquivel discusses what she describes as the converging worlds of new media/social media/journalism/communications/marketing. As I read her post I was reminded how in the past week on every check-out line I was on I saw the covers of two high-profile magazines which epitomized convergence. The Atlantic Monthly’s cover had the word “Google” in a large font while Time magazine was sporting the word, “FaceBook”.

In a recent post on The Huffington Post, blogger Kety Esquivel discusses what she describes as the converging worlds of new media/social media/journalism/communications/marketing. As I read her post I was reminded how in the past week on every check-out line I was on I saw the covers of two high-profile magazines which epitomized convergence. The Atlantic Monthly’s cover had the word “Google” in a large font while Time magazine was sporting the word, “FaceBook”.

The Atlantic Monthly’s story “How to Save the News” by James Fallows, describes the ways in which Google is trying to “bring the news business back to life.” Fallows writes that Google now considers journalism’s survival crucial to its own prospects. Two important developments for Google were Google News, “a kind of air-traffic-control center for the movement of stories across the world’s media, in real time and Google Alerts, a way to stay on top of the topics important to you.

Fallows says, “But all of their [Google’s] plans for reinventing a business model for journalism involve attracting money to the Web-based news sites now available on computers, and to the portable information streams that will flow to whatever devices evolve from today’s smart phones, iPods and iPads, Nooks and Kindles, and mobile devices of any other sort.”

Continue reading “Google: Bringing News Back to Life”