Article first published as 6 Resources to Help You Stay Current with Social Media on Technorati.
Even the most savvy marketers wake up some days feeling that there’s way too much information floating around the social mediasphere for them to keep up. Unless you have a specific department or a designated manager whose job it is, you’ll want to find a way to stay on top of social media. So what do you look for and where should you focus your attention?
It’s important to find a core group of blogs. websites and tools that you consider as faithful go-to resources. What makes something worth returning to? For me a blog that has current up-to-date posts, high quality writing, research, statistics, interesting infographics, a good take away (e.g. a link, book, video, podcast) are some of the things I typically look for.
Here are six resources which are a big part of my social media daily exercise routine:
While I may spend the bulk of my time within Mashable’s social media category, I will also see what’s happening across the other categories e.g. business, entertainment, tech, web video, Apple and mobile. I like seeing the number of tweets, and shares on Facebook. I’m a big believer in blog commenting and I take the time to read comments others have posted. I often find suggestions within a comment which I may not have come across otherwise.
Alltop aggregates news and headlines from across the web. I have the social media page bookmarked on my computer. I scan the page daily for titles which catch my attention (titles and headlines do make a difference!) I also find it helpful that Alltop provides a list of the five most recent posts for each blog.
I’m a big fan of social bookmarking and Delicious in particular―I’ve been using it for several years. I’m often surprised that it’s overlooked by so many people as a valuable resource. Not only do I save links with the title, description and tags so that I will find the post again, I like to see the other delicious users who have saved the same URL and the list of the links which they recommend.