Tag: assessment

4 Steps for Evaluating Social Marketing: Using MarketingSherpa’s Social Marketing ROAD Map as a Guide

This is a true story. Yesterday morning I met a friend for coffee. She’s owned and operated a business in the design industry for many years where she’s worked with both B2B and B2C customers, and lately has grown more curious about social marketing. Here’s how we approached the topic together for her first time…continue reading

Last week I wrote a post about MarketingSherpa’s Social Marketing ROAD Map Handbook which included eighteen lessons I learned from the report.

This is a true story. Yesterday morning I met a friend for coffee. She’s owned and operated a business in the design industry for many years where she’s worked with both B2B and B2C customers, and lately has grown more curious about social marketing.

My friend told me that she’s always been an early adopter of technology and has even been a little surprised that she hasn’t considered social marketing earlier. Like so many other business people, she hasn’t known where to begin.

It wasn’t until driving back to my office after the hour we spent together that I realized I had used the ROAD map as a way to walk her through the basics of social marketing. As a refresher, MarketingSherpa identified ROAD as Research, Objectives, Actions and Devices.

Here’s how we approached the topic together for her first time:

Continue reading “4 Steps for Evaluating Social Marketing: Using MarketingSherpa’s Social Marketing ROAD Map as a Guide”