The title of MarketingSherpa’s 2010 Handbook, Social Marketing ROAD Map, is not only a clever analogy referring to the territory marketers must navigate to map out a social media strategy, the acronym is memorable and quite right-on. ROAD stands for: Research, Objectives, Actions and Devices.
I know writers are supposed to resist the temptation to use clichés—but I can’t help it—so indulge me here for a moment while I offer you a personal perspective. For me, someone who fears getting lost, my Global Positioning System (GPS) has changed my life with its turn-by-turn voice directions. The ROAD Map Handbook offers the comfort and confidence that I’ve come to rely on from my GPS. I think you too will find great direction from the guidelines, best practices and tactics, templates, suggested resources, worksheets, list of social media platforms, and comprehensive glossary.
Whether you’re a marketer just starting out in Social Media or have been traveling these roads for some time, you’re bound to find many valuable tips and strategies in MarketingSherpa’s Social Marketing Road Map Handbook. >>Continue reading the full post on Impressions through Media.