Shot@Life: An Integrated Social Media Campaign for World Immunization Week

This week I wrote about the new shot@life social media campaign for world immunization week via the United Nations Foundation. I’ve been writing about social media for a number of years now and this campaign was without a doubt the most thought out and planned one I’ve ever seen. In addition to the fact that this is an extremely important and good cause to support, people who are trying to understand how to leverage a social media campaign will learn a lot from the steps that the UN Foundation has taken to get the word out.

Take a moment to check out the post on GigCoin.

Author: Deb Hemley

Multimedia Artist

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