As Mari suggests, regardless of the business you’re in you need to remember that people are on Facebook for personal reasons—“nobody wakes up in the morning, looks at their phone and says, ‘Gee, I wonder what some big brand is doing today on Facebook.’’’
As an exercise I’ve been trying to stop and notice when content truly delights me in some way, teaches me something I didn’t know, reminds me of something maybe I needed to be reminded of. That’s what I’m looking and hoping for.
That’s what brought me to social media in the first place. And keeps me here.