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4 Steps for Evaluating Social Marketing: Using MarketingSherpa’s Social Marketing ROAD Map as a Guide

July 24, 2010

This is a true story. Yesterday morning I met a friend for coffee. She’s owned and operated a business in the design industry for many…
Who Came Out Ahead in the Old Spice Video Campaign?

July 21, 2010

The question whether anyone is listening may be one of the biggest concerns facing social media marketers today. They can check analytics programs, monitoring tools…
The Old Spice Video Campaign: 4 Factors Which Made it a Viral Phenomenon

July 20, 2010

It’s not everyday that one ad campaign or agency dominates AdAge’s Viral Video Chart. See my post published on MyAdEngine.
18 Signposts I Learned from MarketingSherpa’s Social Marketing ROAD Map Handbook

July 16, 2010

The title of MarketingSherpa’s 2010 Handbook, Social Marketing ROAD Map, is not only a clever analogy referring to the territory marketers must navigate to map…