Bloggers are always looking for new and fresh ideas for keeping the content on their blog worthy of being read. Blogger, Gini Dietrich, has an excellent recent post on the topic. But readers are busy people and have an inordinate amount of content-bytes vying for their attention. Many have written about the need for blog content to demonstrate thought leadership. I think it’s fair to say that thought leaders aren’t born thought leaders. They’re knowledgeable in their fields because they continue to learn and question, read and listen. Their knowledge is acquired and shared.
So where do people learn? For one thing, face-to-face learning and online learning experiences are excellent sources. There are an ever-growing number of webinars and a tremendous amount of high quality free ones. Even so, one of my favorite ways to learn is still from books.
Industry books serve as excellent sources of content for high quality blog posts. There are many good resources on the web which provide guidelines for how to write a book review. After you read several it’s also good to read examples of reviews people have written on Amazon. No doubt you’ll find a formula which works for you.
So let’s say you’ve contemplated your first book review, even have written it and are feeling invigorated by the process of bringing a category book reviews to your blog, how can you keep the process going? That’s where review copies come in.
Nine Steps for Getting Started Writing Blog Book Reviews: