Taking a Look at Landing Pages and Call to Actions

What happens when you land on a web page? An email in your inbox? An update on Facebook? Are you drawn in by what you read or see? Are you inclined to click? Click-through to the next level?

In this week’s post on GigCoin’s blog, my new post “Landing Pages and Call to Actions: A Look at How Retailer, Gap, Inc. Engages Users” deals with these questions while taking a look at how Gap has created landing pages that capture attention and entice people to click.

You can see the full post here on GigCoin’s blog.

Users and Landing Pages: What Makes Them Click?

We come in contact with landing pages all the time and it’s useful to see for ourselves when we’re willing to click on a link, enter our email address, etc.  in exchange for the promise of something we’ve deemed important to us. As a business it’s good to tap into the user’s experience and as you’ll see in my new post, there are several factors that help to construct successful pages.

This week I researched landing pages and wrote a post on the topic. Check out the full post on GigCoin.