Article first published as 12 Reasons for Businesses to Consider Mobile Advertising on Technorati.
The question many businesses are asking these days is whether it pays for them to advertise via SMS (Short Message Service) or what’s commonly referred to as text messaging. mobileSQUARED published an industry report, “Conversational Advertising,” in June 2010 (commissioned by SinglePoint) which offers some intriguing facts and figures.
Let’s take a look at the 12 reasons why you’d want to seriously consider mobile advertising now and in the years ahead:
1. Mobile Usage Hours Per Year
Mobile phone is in the possession of the average user for 5,840 hours per year via conversational advertising.
2. Rate at Which Text Messages are Read
Messages are read within 3 minutes of their delivery. Over 99% of all text messages are read by the recipient.
3. Ability to Get to Users All Times of Day
According to research conducted by Pew Internet in September 2009, texting is the primary reason that teenagers will sleep with their cell phone next to them.
4. Mobile Advertising Spending
Messaging dominated mobile advertising spending in the last decade.
5. Mobile Advertising App Activity
80% of apps on the iPhone App Store are downloaded 10,000 or less.
The mobile Internet is becoming a mainstream activity for hundreds of millions of users around the world (in developed, and also developing countries where mobile is often the first screen.)