How To: Get the Most Value from Your Blog Posts

In a new post by Denise Wakeman she suggests repurposing your blog posts into different formats to “get more exposure and more value from the time you’ve initially invested in creating the content. Not to mention that you can drive more traffic back to your home base.” continue reading

Emergency "Twitter was down so I wrote my...

Article first published on Impressions through Media.

In a new post by Denise Wakeman she suggests repurposing your blog posts into different formats to “get more exposure and more value from the time you’ve initially invested in creating the content. Not to mention that you can drive more traffic back to your home base.”

What can you do with the post once its been published on your site? Denise suggests turning the content into different formats such as “reports, white papers, articles, slide shows, videos, podcasts, teleseminars, ebooks, etc.”

One place where you can repurpose your content is in your email newsletter by including a few lines in a short piece and linking back to your blog. That way you’ve not only repurposed the content but possibly have taken your non-blog reading client to your posts and demonstrated to them what they’ve been missing. Include too, a call to action to to sign-up to receive updates about your posts via rss feed or by email subscription.

Continue reading “How To: Get the Most Value from Your Blog Posts”

Running an Online Daily Deal: Factors for Businesses

We’ve been thinking more about the one deal a day business model since our post last week, “Who’s Buying In to Groupon, LivingSocial & the One-Deal-a-Day Business Model,” which explored the demographics of users. >>Continue reading

We’ve been thinking more about the one deal a day business model since our post last week, “Who’s Buying In to Groupon, LivingSocial & the One-Deal-a-Day Business Model,” which explored the demographics of users.

In a recent post by Barrett Lane,  a blogger for Yipit, he  looks at considerations for businesses who are contemplating running an online daily deal.  We also found a post by Jim Moran, co-founder of Yipit, which sheds some interesting light on the psychology of persuasion and what motivates individuals to act on a purchase.

Last but not least, a discussion of one day a deal offers wouldn’t be complete without looking at how engaged a business is in social networking.

Continue reading under my byline on Impressions through Media.