The Do’s and Don’t’s of Social Media for Business [Infographic]

In the past few months I’ve been coming across a number of Infographics I really like. Here’s one on the “Do’s and Don’t’s of Social Media for Business” from David Steel. Great material!

In the past few months I’ve been coming across a number of Infographics I really like. Here’s one on the Do’s and Don’t’s of Social Media for Business from David Steel. Great material!

Do's and Don'ts of Social Media for Business
Via: The Steel Method

Keeping Business Audiences Engaged with Social Media

In the past several years, we’ve seen businesses adopt social media into their marketing and customer support practices. And naturally, there are still laggards. There always will be. But what about the businesses who have created presences? Now what? >>Continue reading

Article first published as Keeping Business Audiences Engaged with Social Media on Technorati.

In the past several years, we’ve seen businesses adopt social media into their marketing and customer support practices. And naturally, there are still laggards. There always will be. But what about the businesses who have created presences? Now what?

Maybe customers and online visitors heeded your social media call. Maybe you can even say that your analytics are up. Perhaps, the quality of the visits demonstrate more engagement than six months ago. But now the question we must ask ourselves is– if we built our social media presences, will they keep coming?

Maria Ogneva’s post, How to: Better Serve the Social Media Customer takes a look at how each department can “blend traditional social media to drive business goals and collaborate on a seamless customer experience.” Maria demonstrates how businesses need systems and “a flow for easy and consistent information dissemination.”

Content is key as it moves across an organization and as Maria points out businesses need to have many touchpoints with their customers, of which social media is one.

For businesses who have climbed over the social media hump, I think Maria has the right ideas when she suggests: 1) Don’t forget about the corporate website, 2) Remember thought leadership and content creation (blogging, guest-blogging, webinars, whitepapers, e-books, presentations, and videos), 3) Participate in online and offline events, 4) Monitor your social media activity for engagement, 5) Build relationships with partners, resellers, and blogger outreach.

Which customer touchpoints have proven to be most effective for your business?

Image credit: Mike Licht, NotionsCapital.com ‘s photostream

All the News Blog is Now Featured on Alltop

I’ve been a big fan of Alltop since its inception. I’m pleased to have my new blog featured on Alltop’s Social Media page and be in good company with so many fine bloggers from all over the blogosphere. Not familiar with Alltop? Check out it out.

I’ve been a big fan of Alltop since its inception. I’m pleased to have my new blog featured on Alltop’s Social Media page and be in good company with so many fine bloggers from all over the blogosphere. Not familiar with Alltop? Check out it out.

Enhanced by Zemanta