A Look at Social Media Marketing from Several Different Perspectives

Every month for the past 4+ years I’ve been writing blog posts about social media. My early posts were about the emergence of the new phenomenon and of course, over the years the networks have multiplied and the needs for strategies have grown.

This past month, I published four new posts on GigCoin’s blog about privacy, social media trends for 2012, content strategy and how to track your social media results.

I had a post on WebDesigner Depot, with web design predictions for 2012 from well-known designers in the field.

I also had two posts on The Content Marketeer, interviews with content marketers, Bill Heggie and Andrew Boer.

It’s been another great year of writing and I look forward to emerging trends and topics in the new year ahead and sharing resources here, on Google+, Facebook and Twitter.

Why you tweet, what you tweet

In a recent post, 26 Twitter Tips for Enhancing Your Tweets, published on Social Media Examiner, I wrote, “Almost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.published a post on how to use good content for your tweets, everything from A to Z.”

In a recent post, 26 Twitter Tips for Enhancing Your Tweets, I published on Social Media Examiner, I wrote, “Almost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.published a post on how to use good content for your tweets, everything from A to Z.”

I use Twitter in a variety of ways everyday both for myself and on behalf of clients. I post original 140 character tweets and do a fair amount of re-tweeting, too. When I tweet, I generally look for facts, links and keywords which I think will be of interest.

Here are three recent tweets and why I posted them:

1. In the first example, I came across a study about how shoppers are expected to be relying on mobile phones more this year.  Interesting.

Study: Shoppers to rely more on mobile phones this year http://sbne.ws/r/651A

2. This next tweet is about Vaseline and how they reached out to bloggers who had been already been writing about dry skin and asked them to write for them. A friend forwarded it to me—knowing I’d be interested in seeing how some companies are actively monitoring and reading keywords of relevance to their products and services. I decided to share it further.

Goes to show, some companies are listening. Vaseline’s Ad Campaign Against Dry Skin – http://nyti.ms/cyDL10

3. And in third example, the keywords “infographics”, “marketers” and “social media” were germane in my decision to post this tweet. These are three words which come up frequently in my blog posts and social networking updates.

Excellent Infographic from @flowtown–How Marketers are Utilizing Social Media in 2010. http://fb.me/NIB59Fcn

Check out the post on Social Media Examiner for 26 Twitter content ideas.

What are some examples of why you tweet, what you tweet? Share your thoughts in the comment box below. You can also follow me on Twitter.

Twitter image credit

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The Do’s and Don’t’s of Social Media for Business [Infographic]

In the past few months I’ve been coming across a number of Infographics I really like. Here’s one on the “Do’s and Don’t’s of Social Media for Business” from David Steel. Great material!

In the past few months I’ve been coming across a number of Infographics I really like. Here’s one on the Do’s and Don’t’s of Social Media for Business from David Steel. Great material!

Do's and Don'ts of Social Media for Business
Via: The Steel Method

The Blog is Alive and Well

Can Facebook, Twitter and blogs play nicely together? Can they co-exist without one sending the other to their Internet grave? Continue reading

Article first published as The Blog is Alive and Well on Technorati.

If you ask me, the last two lines of “An empire gives way” an article in the June 24th issue of The Economist, about the state of the blogosphere, sounds ominous. The piece cites research from media-research firm, Nielsen, on how traffic to blog-hosting sites, Blogger and WordPress, are stagnating and how by contrast, Facebook’s traffic grew by 66% last year and Twitter’s by 47%.  Okay, I get it–but to be honest– I was alarmed by the article’s projection: “Where will that end? Perhaps in a single, hugely long blog posting about the death of blogs.”

Can Facebook, Twitter and blogs play nicely together? Can they co-exist without one sending the other to their Internet grave? I think so. I think the forms compliment one another and feed off of each other very well.

Blogger, Cory Doctorow, writes, “I still blog 10-15 items a day, just as I’ve done for 10 years now on Boing Boing. But I also tweet and retweet 30-50 times a day. Almost all of that material is stuff that wouldn’t be a good fit for the blog – material I just wouldn’t have published at all before Twitter came along. But a few of those tweets might have been stretched into a blogpost in years gone by, and now they can live as a short thought.”

I share links to material I find valuable on Facebook and use the comment field to make a brief point or to ask a question and initiate a discussion. On Twitter, I often re-tweet when I’m reading an article on a blog or online newspaper. It’s a quick way to say to Twitter followers, here’s something I think you’ll like. But when it comes to covering a topic in more detail, there’s still nothing in my opinion that beats the blog post.

Continue reading “The Blog is Alive and Well”

10 Steps for Writing a New Blog Post

Recently I was at a get together with a group of writers. Since it was a beautiful June day the conversation turned somewhat unexpectedly (for me) to the topic of gardens. It seemed that everyone was an experienced gardener and not only that, they all had a great love for gardening. When it became apparent that I wasn’t joining in the conversation, a friend suggested that I tended to my blog and writing the same way others tended to their garden. Hmm, I thought. Interesting. What is the connection between planting a garden and writing a blog post?

Article first published as 10 Steps for Writing a New Blog Post on Technorati.

Recently I was at a get-together with a group of writers. It was a beautiful June day and the conversation took a sudden, unexpected turned to the topic of gardens. It seemed that everyone except me was an experienced gardener and not only that, they all had a great love for gardening. When it became apparent that I wasn’t joining in the conversation, a friend suggested that I tended to my blog and writing the same way others tended to their garden. Hmm, I thought. Interesting. What is the connection between planting a garden and writing a blog post?

I did what I often do in situations like this and turned to Google where I discovered this post by Marie Iannotti,with ten steps for how to start a new garden— and discovered much to my surprise—there are great similarities. So, with that in mind, I offer you gardening as an analogy for how to write a new blog post:

1. Start Small: Like the backyard gardener your post doesn’t have to be that big (or long, in this case). A blog post isn’t a white paper, a research report or a treatise. It can be a  few lines and possibly a few paragraphs. Some suggest keeping the word count from 250-500. If you decide to write a longer post you can always format so the post will be more readable e.g. chunked content in lists, shorter sentences, utilizing “read more” to move the content to a second page.

2. Evaluate and Choose a Site: This step is akin to choosing your topic. This can be influenced by questions your customers have asked you, conversations you’ve heard discussed in the blogosphere, something you’ve been thinking about writing, a response to another post which inspired your thinking.

3. Check the Soil: I think of this step as being similar to searching the internet to see what else has been written about the topic and coming to the topic with knowledge and your fresh perspective.

4. Prepare the Bed: Not too dissimilar from taking the time to read the posts and giving yourself ample time to incorporate and synthesize what you’ve read.

5. Choosing What You’d Like to Grow: After reading posts on the topic now comes time to narrow down what you’d like to write on the subject, what points you’d like to make.

6. Planting: This step is really a lot like the actual act of writing. It’s the time you spend composing the post, tending to the words, asking yourself if the words are optimized for search engines. Paying attention to grammar, punctuation and how well the sentences read.

7. Mulching: Ah, this sounds a lot like editing to me. What can you pull? What’s not necessary to be there in the post. Even though it started out as a healthy line it may ultimately crowd the post. When it doubt, take it out. This step also includes checking your links and spell checking.

8. Label your Plants and Keep Garden Records: This gardening step makes sense to the writer in me since blog posts require tags and assigning categories. It’s also similar to keep records or in mind what posts did better than others. That’s where looking over your analytics on a regular basis will pay off.

9. Garden Maintenance: A blog post does require some work after it has been written and published. The maintenance assures that people will find the post which requires tweeting it out, updating your facebook page, submitting to directories. In other words helping to promote your piece as best you can.

10. Enjoy: My gardener friends like to think of this as “stopping to smell the roses.” Hopefully bloggers take the time to kick back and enjoy reading and responding to comments, and seeing the viral nature of their posts.

Image via Wikipedia