Google+ and Businesses

My new post on GigCoin this week took me to Google+ where I explored the reasons why businesses have been turning to the platform and what they’ve found once they’ve landed there. For this post I heard from a number of small business contributors through HARO (Help a Reporter Out) and Kevin Purdy, author of Google+ The Missing Manual.

The post also contains reference to resources: Google+ Magazine published by Andre, suggestions from Josh Lloyd, Cindy King, and getting started on Google+ help from Kristi Hines and Zach Bulygo.

One of the personal benefits I receive from writing a post like this is getting to meet and reach out to people whose paths I may not otherwise have crossed–the purely social and fun stuff that comes from social media and blogging!

Check-out the new post in its entirety.

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A Look at Social Media Marketing from Several Different Perspectives

Every month for the past 4+ years I’ve been writing blog posts about social media. My early posts were about the emergence of the new phenomenon and of course, over the years the networks have multiplied and the needs for strategies have grown.

This past month, I published four new posts on GigCoin’s blog about privacy, social media trends for 2012, content strategy and how to track your social media results.

I had a post on WebDesigner Depot, with web design predictions for 2012 from well-known designers in the field.

I also had two posts on The Content Marketeer, interviews with content marketers, Bill Heggie and Andrew Boer.

It’s been another great year of writing and I look forward to emerging trends and topics in the new year ahead and sharing resources here, on Google+, Facebook and Twitter.

Google: Bringing News Back to Life

In a recent post on The Huffington Post, blogger Kety Esquivel discusses what she describes as the converging worlds of new media/social media/journalism/communications/marketing. As I read her post I was reminded how in the past week on every check-out line I was on I saw the covers of two high-profile magazines which epitomized convergence. The Atlantic Monthly’s cover had the word “Google” in a large font while Time magazine was sporting the word, “FaceBook”.

In a recent post on The Huffington Post, blogger Kety Esquivel discusses what she describes as the converging worlds of new media/social media/journalism/communications/marketing. As I read her post I was reminded how in the past week on every check-out line I was on I saw the covers of two high-profile magazines which epitomized convergence. The Atlantic Monthly’s cover had the word “Google” in a large font while Time magazine was sporting the word, “FaceBook”.

The Atlantic Monthly’s story “How to Save the News” by James Fallows, describes the ways in which Google is trying to “bring the news business back to life.” Fallows writes that Google now considers journalism’s survival crucial to its own prospects. Two important developments for Google were Google News, “a kind of air-traffic-control center for the movement of stories across the world’s media, in real time and Google Alerts, a way to stay on top of the topics important to you.

Fallows says, “But all of their [Google’s] plans for reinventing a business model for journalism involve attracting money to the Web-based news sites now available on computers, and to the portable information streams that will flow to whatever devices evolve from today’s smart phones, iPods and iPads, Nooks and Kindles, and mobile devices of any other sort.”

Continue reading “Google: Bringing News Back to Life”