26 Tips: My Latest A-Z Social Media Guide & Other News

I’m pleased to have my 14th article on Social Media Examiner (SME) today!  If you’ve found your way here as a result of seeing the post on SME, welcome and thank you for visiting.

By Way of Background:
My first post was published on SME back on October 27, 2010 and since that time I’ve written a series of 26 tips, A-Z guides about Twitter, Facebook, LinkedIn,blogs, lead generation, video, customer service, images, mobile apps, google+, pinterest, gamification, and now, location-based marketing.

I’ve been writing about social media for the past five years and have seen tremendous advances in that time. It’s always a challenge to keep up, but there’s something incredibly gratifying about continuing to learn something that feels very much like a moving target.

I also write regularly for GigCoin and you can check-out my latest post, How To: Extend Your Blogging Reach.

Other News:
This past week, I’ve also had the honor of being selected as a finalist in a short memoir contest on Biographile for my essay, Who Among Us. The contest is still going on and if you’re so inclined you can read the piece and vote for me by selecting the Facebook “like” widget on the page.

Non-fiction writing and memoir in particular has had a special place in my heart the past number of years, and I’m thrilled to have received recognition for this piece which is in memory of and a tribute to the ten women of the Tuesday, Writing for Wellness Group at Facing Cancer Together, who I had the distinct pleasure to know and write with.

I remember them.

The Gamification of Marketing

My blog post on gamification was published on Social Media Examiner today. The article covers “26 Elements of a Gamification Marketing Strategy.”  It’s pretty amazing when you stop and notice all the different places where brands and businesses are trying to engage you in playing a game. And probably what’s even more striking is how successful they are at it.

Check out the post to learn more about gamification. (BTW, the term didn’t roll off my tongue easily in the beginning either!)

Two for Two

I’m having a nice day today on the blogosphere with two new posts published, one on Social Media Examiner (SME) and the other on The Content Marketeer. 

The 26 tips post is an A-Z guide providing assorted tips for writing great blog posts. The second post is an article about Dr. Patsi Krakoff and her experiences with content marketing. I enjoyed working on these posts immensely!

You can read the posts on their respective sites.

Recent blog posts

Oops, I haven’t updated my own blog now in a few weeks! Guess I’ve been busy researching and writing (and snapping photos on my iPhone, applying filters and sharing on Instagram)!

What have I been up to? Well, continuing in my tradition of 26 Tips, A-Z Guides, my seventh post in the series, 26 Tips for Adding Customer Service to Your Social Media Strategy, was published on Social Media Examiner on June 1st.

This past month, I’ve also had four additional posts published on GigCoin’s blog on a variety of social media topics: optimizing video on YouTube, lead generation, viral effect of video ads, creating new business opportunities.

What have you been working on?

LinkedIn: Recent Lessons Learned

Recently, I set out to learn more about LinkedIn for research I was doing for two upcoming blog posts. LinkedIn had been my most under-utilized social networking presence and it hadn’t exactly wowed me previously…Sometimes I think we end up learning what we need to learn what we write new blog posts. And this was really the case for me with these two recent posts.

Recently, I set out to learn more about LinkedIn for research I was doing for two upcoming blog posts. LinkedIn had been my most under-utilized social networking presence and it hadn’t exactly wowed me previously. I was mostly on it because others suggested it was a good place for me to be. For the longest time my profile was incomplete and I ignored the percentage read-out on the right-hand side of the page to get it to 100% completion. Eventually one day I sat down and added the missing content and got the page to 100% in very little time. There, I thought.  I did it. Enough of that. But when I embarked on the LinkedIn research I found that LinkedIn has added many new features and it’s a lot more useful than I originally thought.

Sometimes I think we end up learning what we need to learn when we write blog posts. And this was really the case for me with these two recent posts. I also had the opportunity to speak with Ryan Roslansky, LinkedIn’s Director of Product Management, in a phone interview who was enormously helpful in showing me the new features of LinkedIn’s company pages.

The first of the two posts 26 Tips for Enhancing Your LinkedIn Experience was published on Social Media Examiner, and the second, How to Use LinkedIn for Your Web Design Business was published on WebDesigner Depot. While the second one speaks specifically to designers, you’ll see that the steps for professionals in any industry are really the same and will only be slightly altered to take into consideration certain factors (e.g. keywords, industry-specific groups, etc.)

Check out the posts to learn more about the in’s and out’s about LinkedIn. Today, I learned about LinkedIn Swarm on LinkedIn’s blog. If you don’t already receive it by email, signing up for new posts will help keep you up-to-date on LinkedIn news.

What do you find most helpful about being on LinkedIn?

Why you tweet, what you tweet

In a recent post, 26 Twitter Tips for Enhancing Your Tweets, published on Social Media Examiner, I wrote, “Almost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.published a post on how to use good content for your tweets, everything from A to Z.”

In a recent post, 26 Twitter Tips for Enhancing Your Tweets, I published on Social Media Examiner, I wrote, “Almost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.published a post on how to use good content for your tweets, everything from A to Z.”

I use Twitter in a variety of ways everyday both for myself and on behalf of clients. I post original 140 character tweets and do a fair amount of re-tweeting, too. When I tweet, I generally look for facts, links and keywords which I think will be of interest.

Here are three recent tweets and why I posted them:

1. In the first example, I came across a study about how shoppers are expected to be relying on mobile phones more this year.  Interesting.

Study: Shoppers to rely more on mobile phones this year http://sbne.ws/r/651A

2. This next tweet is about Vaseline and how they reached out to bloggers who had been already been writing about dry skin and asked them to write for them. A friend forwarded it to me—knowing I’d be interested in seeing how some companies are actively monitoring and reading keywords of relevance to their products and services. I decided to share it further.

Goes to show, some companies are listening. Vaseline’s Ad Campaign Against Dry Skin – http://nyti.ms/cyDL10

3. And in third example, the keywords “infographics”, “marketers” and “social media” were germane in my decision to post this tweet. These are three words which come up frequently in my blog posts and social networking updates.

Excellent Infographic from @flowtown–How Marketers are Utilizing Social Media in 2010. http://fb.me/NIB59Fcn

Check out the post on Social Media Examiner for 26 Twitter content ideas.

What are some examples of why you tweet, what you tweet? Share your thoughts in the comment box below. You can also follow me on Twitter.

Twitter image credit

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How to Commit to a Social Media Content Strategy

To create a social media content strategy that will work for your business you can think about it in simple terms. One word. Six characters. C-o-m-m-i-t.

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Article first published as How to Commit to a Social Media Content Strategy on Technorati.

To create a social media content strategy that will work for your business you can think about it in simple terms.  One word.  Six characters.  Begins with C.

C-O-M-M-I-T

One of the most important aspects of a successful social media content strategy has to do with commitment and adhering to two key elements: 
1) create social media profiles that you won’t abandon or let the content die on the vine;  2) Nurture and grow your content.

Let’s take it step by step. Think:
 Channels, Original, Maintain, Messages, Inventory, Tone (and Voice)

Channels
Check out the social media landscape for the best fit.  Whether you decide to have presences on multiple social media channels or a select few, come to those channels with good intentions.  If you’re using social media platforms to communicate with your existing customers and people in your industry, think about what they would be interested in.  Whether it’s a link to a blog post, video, slides, infographic–put yourself in their shoes.  What benefit will this content serve your target audience? Why will they want to spend time on your page?

Original
Re-tweeting and linking to other people’s content can be highly valuable in terms of helping to spread great material but it’s good practice to set aside time to develop your own original work.  As discussed in my earlier post, Four Ways  to Make Your Blog Posts More Readable, content can be repurposed; it doesn’t always have to be created from scratch.  You can take segments from a white paper, a slide presentation, an earlier blog post and narrow it down into more concise messages.  Highlight something different this time around.  Even update how things have changed since you wrote it.  Be sure, also, to dedicate time to staying up-to-date with what’s happening in your industry and writing about it.

Continue reading “How to Commit to a Social Media Content Strategy”