Current trends in social media demonstrate that more businesses today are using social media and networking profiles to enhance their search engine campaigns. See my full post on MyAdEngine.
Current trends in social media demonstrate that more businesses today are using social media and networking profiles to enhance their search engine campaigns. See my full post on MyAdEngine.
Developing a social media strategy for your business requires messaging about who you are and what you do. When you create social networking profiles across multiple channels, they need be in sync with one another. Whether you’re on one channel or multiple ones there needs to be consistency. To demonstrate a good example, I’ve chosen Zappos, the online shoe company.
Developing a social media strategy for your business requires messaging about who you are and what you do. When you create social networking profiles across multiple channels, they need to be in sync with one another. Whether you’re on one channel or multiple ones there needs to be consistency. To demonstrate a good example, I’ve chosen Zappos, the online shoe company.
(click on images to enlarge)
The keywords and description which Zappos has outlined for their company can be found in the source code of their website. You’ll see these words used again in other places.
Nowadays when a user conducts a search for online shoes, Zappos will come up in the search results with not only their corporate website, but there will be links to social networking profiles, as well. Here you can see how social networking sites will add to the listings for your company in search results. Here’s what it looks like:
On Twitter, Zappos provides a link back to their website with a message about valuing customer service:
On one of Zappos’ blogs you can see here how they’ve included links to their other sites–which makes it easy to get there from here–which is essential:
Here’s an example of how Zappos adds links to their various urls on their Facebook page. You’ll also see in this example how they’ve included important keywords about their brand within the company overview:
Zappos also has a LinkedIn page and in this example you can see how they’ve also included brand messaging in the company overview:
On Flickr, photos are tagged with keywords e.g. shoes:
Zappos has slides out on slideshare and in this example you can see how they’ve used the consistent company messaging within the content on the slide:
Zappos is a great example of a company who is doing their social media marketing well. The messages are all there, the links take customers to the various sites. There is no doubt in site visitors mind as to what the business sells and what their core values are.
This is a true story. Yesterday morning I met a friend for coffee. She’s owned and operated a business in the design industry for many years where she’s worked with both B2B and B2C customers, and lately has grown more curious about social marketing. Here’s how we approached the topic together for her first time…continue reading
Last week I wrote a post about MarketingSherpa’s Social Marketing ROAD Map Handbook which included eighteen lessons I learned from the report.
This is a true story. Yesterday morning I met a friend for coffee. She’s owned and operated a business in the design industry for many years where she’s worked with both B2B and B2C customers, and lately has grown more curious about social marketing.
My friend told me that she’s always been an early adopter of technology and has even been a little surprised that she hasn’t considered social marketing earlier. Like so many other business people, she hasn’t known where to begin.
It wasn’t until driving back to my office after the hour we spent together that I realized I had used the ROAD map as a way to walk her through the basics of social marketing. As a refresher, MarketingSherpa identified ROAD as Research, Objectives, Actions and Devices.
Here’s how we approached the topic together for her first time:
The question whether anyone is listening may be one of the biggest concerns facing social media marketers today. They can check analytics programs, monitoring tools and pour over numbers to find out who’s following and when. Some programs will even gauge the level of engagement. But that type of monitoring is geared for businesses. So, what about us– the users, the site visitors?
Article first published as Who Came Out Ahead in the Old Spice Video Campaign? on Technorati.
The question whether anyone is listening may be one of the biggest concerns facing social media marketers today. They can check analytics programs, monitoring tools and pour over numbers to find out who’s following and when. Some programs will even gauge the level of engagement. But that type of monitoring is geared for businesses. So, what about us– the users, the site visitors? The ones on the other end of the video, Facebook update, tweet and blog post. When we take the time out of our busy day to comment or ask a question, don’t we too want to be acknowledged and noticed?
Last week’s successful Old Spice video campaign was not only a coup for Old Spice and their ad agency, Wieden & Kennedy, it was a win for all of us who are caught up in the tangled web of connectivity. Isaiah Mustafa, the Old Spice Guy, responded to personal inquiries in over 180 videos. He answered questions users submitted through Twitter, Facebook and YouTube. For the rest of us, his “dearest and closest Internet friends” who he didn’t have the time to respond to, he said he’ll “never forget the time we spent together” and how he “loves us always.”
Maybe the average social media marketer doesn’t have a glossy ad budget or a towel clad actor, but perhaps now in the post-Old Spice video campaign, businesses will think twice about giving thoughtful, personal reactions to our comments.
We’re listening, shouldn’t they?
Image credit: judy_breck’s photostream
It’s not everyday that one ad campaign or agency dominates AdAge’s Viral Video Chart. See my post published on MyAdEngine.
It’s not everyday that one ad campaign or agency dominates AdAge’s Viral Video Chart. See my post published on MyAdEngine.
The title of MarketingSherpa’s 2010 Handbook, Social Marketing ROAD Map, is not only a clever analogy referring to the territory marketers must navigate to map out a social media strategy, the acronym is memorable and quite right-on. ROAD stands for: Research, Objectives, Actions and Devices.
The title of MarketingSherpa’s 2010 Handbook, Social Marketing ROAD Map, is not only a clever analogy referring to the territory marketers must navigate to map out a social media strategy, the acronym is memorable and quite right-on. ROAD stands for: Research, Objectives, Actions and Devices.
I know writers are supposed to resist the temptation to use clichés—but I can’t help it—so indulge me here for a moment while I offer you a personal perspective. For me, someone who fears getting lost, my Global Positioning System (GPS) has changed my life with its turn-by-turn voice directions. The ROAD Map Handbook offers the comfort and confidence that I’ve come to rely on from my GPS. I think you too will find great direction from the guidelines, best practices and tactics, templates, suggested resources, worksheets, list of social media platforms, and comprehensive glossary.
Whether you’re a marketer just starting out in Social Media or have been traveling these roads for some time, you’re bound to find many valuable tips and strategies in MarketingSherpa’s Social Marketing Road Map Handbook. >>Continue reading the full post on Impressions through Media.
In the past few months I’ve been coming across a number of Infographics I really like. Here’s one on the “Do’s and Don’t’s of Social Media for Business” from David Steel. Great material!
In the past few months I’ve been coming across a number of Infographics I really like. Here’s one on the Do’s and Don’t’s of Social Media for Business from David Steel. Great material!
Via: The Steel Method
Can Facebook, Twitter and blogs play nicely together? Can they co-exist without one sending the other to their Internet grave? Continue reading
Article first published as The Blog is Alive and Well on Technorati.
If you ask me, the last two lines of “An empire gives way” an article in the June 24th issue of The Economist, about the state of the blogosphere, sounds ominous. The piece cites research from media-research firm, Nielsen, on how traffic to blog-hosting sites, Blogger and WordPress, are stagnating and how by contrast, Facebook’s traffic grew by 66% last year and Twitter’s by 47%. Okay, I get it–but to be honest– I was alarmed by the article’s projection: “Where will that end? Perhaps in a single, hugely long blog posting about the death of blogs.”
Can Facebook, Twitter and blogs play nicely together? Can they co-exist without one sending the other to their Internet grave? I think so. I think the forms compliment one another and feed off of each other very well.
Blogger, Cory Doctorow, writes, “I still blog 10-15 items a day, just as I’ve done for 10 years now on Boing Boing. But I also tweet and retweet 30-50 times a day. Almost all of that material is stuff that wouldn’t be a good fit for the blog – material I just wouldn’t have published at all before Twitter came along. But a few of those tweets might have been stretched into a blogpost in years gone by, and now they can live as a short thought.”
I share links to material I find valuable on Facebook and use the comment field to make a brief point or to ask a question and initiate a discussion. On Twitter, I often re-tweet when I’m reading an article on a blog or online newspaper. It’s a quick way to say to Twitter followers, here’s something I think you’ll like. But when it comes to covering a topic in more detail, there’s still nothing in my opinion that beats the blog post.
Poet Mark Strand, former US Poet Laureate and Pulitzer Prize-winner, was presented the New England Poetry Club’s Golden Rose Award today in a well attended reading at the Longfellow National Historic Site in Cambridge, MA.
Strand read from a wide selection of poems and prose poems, and signed copies of his books.
Poet Mark Strand, former US Poet Laureate and Pulitzer Prize-winner, was presented the New England Poetry Club’s Golden Rose Award today in a well attended reading at the Longfellow National Historic Site in Cambridge, MA.
In the new book, The Yahoo! Style Guide, bloggers are advised to “write for the world.” We’re reminded that the web is a worldwide medium and “site visitors probably come from more than one country and more than one culture. Collectively, they probably speak several languages.”
So what’s a blogger to do?
In the new book, The Yahoo! Style Guide, bloggers are advised to “write for the world.” We’re reminded that the web is a worldwide medium and “site visitors probably come from more than one country and more than one culture. Collectively, they probably speak several languages.”
So what’s a blogger to do? Read the full post on Impressions through Media.
Deb Hemley | Mixed-Media Artist & Writer 